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Spotlight : in this issue
Published June 2008 By: Mitchell Brandt

City Spotlight

The Nashvegas of the South is rolling lucky 7’s in housing

Nashville, Tennessee, brings to mind many different notions: country music honkytonks, cowboy boots and an ocean of eager musicians waiting for their shot. However, Nashvegas, as it’s known to some because of its bright neon signs and thriving nightlife, offers a lot more than eclectic sounds. Nashville is carving itself out of the Southern stereotype and is becoming known as a dominant force in housing and business development.

Many blossoming cities tend to follow the same arc: Industry brings people and housing, there’s a boom period, housing costs inside city centers gets unaffordable and the middle class makes an exodus for the suburbs. Nashville saw that arc, but within the past five years has seen a burgeoning move back to city living. Areas like East Nashville and Belmont- Hillsboro have become hip, thriving centers of living. Planned extensions to the urban light rail system will soon make communities like Mt. Juliet and Lebanon part of the Nashville scene. The old idea of the South is being transformed and Nashville is on the forefront of this change.

The Gulch may have a funny name to those unfamiliar with the downtown district, but the development occurring there is no laughing matter. There is currently $260 million of construction happening in the area. Mixed among the high-end condos will be 70,000 square feet of retail, and the $100 million development 12th Ave. and Division Street will offer mixed-use space of an unprecedented nature. "Everything we are looking at will be new to Nashville, but not a brand-new concept,” says Jay Turner, managing director of MarketStreet Enterprises. The contemporary feel of the area is distinctly the direction much of the city is headed.

Nashville is a large metropolitan area that was surely affected by the subprime housing slumps, right? Not really. Ted Pins of Village Real Estate Services, one of the largest real estate firms in Nashville says, "Nashville is a unique market that hasn’t been affected in the same ways as other large cities. There has been a huge condo boom within the last four years that can be attributed to people moving back to the city center from suburban areas.” Ted has worked in Nashville for the past five years and has been impressed with the resilience of the market. Nashville is consistently rated by prestigious magazines as one of the top markets inside the U.S. to start businesses and is noted as having a lower than average cost of living. Ted sees these statistics as driving factors that keep his city on the national radar.

While newspapers are consistently filled with stories of burst housing bubbles and the demise of the American homebuilder, folks in Nashville have a different perspective on the horizon. Kevin Michelson, certified mortgage planning specialist with Countrywide Home Loans, predicts 2008 as being a significant year for the citizens of the Nashville area. Why can those involved in the housing industry continue to tap their toes while many other markets must make significant cutbacks? Kevin says, "One of the reasons for the market’s good standing was the absence of quickly inflated prices— often due to strong investor activity—seen in many areas of the country that are now hardest hit by price retreats. Nashville has below-average exposure to investors and to nonprime borrowing.” The area is also seeing a rise in median household incomes which will drastically improve the market and allow both builders and homebuyers prosperity.

While Music City thrives, Nashville has permanently placed itself on the national landscape as a truly American city. Its LEED-certified housing and willingness to adapt show that it will remain a player in tune with the times.

FAST FACTS

Population - 607,413

Median Home Price - $223,500

More than 50,000 jobs directly related to the hospitality industry.

Named in the Top 50 adventure towns in the U.S. for 2007 by National Geographic Adventure magazine.

Nashville has the 7th least miserable airport according to U.S. News and World Report.